At Modern Primary Healthcare, we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, www.modernprimaryhealthcare.com (the “Site”). By using our Site, you agree to the collection and use of your information as outlined in this policy.
1. Information We Collect
We collect two types of information through our Site:
a. Personal Information
This includes information that identifies you as an individual, such as:
- Name
- Email address
- Phone number
- Any other personal information you voluntarily submit via forms on our Site.
b. Non-Personal Information
This refers to data that does not identify you personally, including:
- Device information (e.g., browser type, IP address)
- Usage data (e.g., pages viewed, clicks, referring URLs)
- Cookies and similar tracking technologies (e.g., pixels)
2. How We Use Your Information
We may use the information collected from you for the following purposes:
- To provide, operate, and improve our services.
- To respond to your inquiries or requests.
- To send marketing communications, if you have opted in.
- To analyze website traffic and user interactions for optimization.
3. Use of Third-Party Tools and Tracking Technologies
We use various third-party tools to collect and analyze data on user behavior and enhance your experience on our Site.
a. Google Analytics
We use Google Analytics to track and report website traffic. Google Analytics uses cookies to collect data on your interactions with our Site, which is anonymized to understand how users engage with our website. You can opt-out by installing the Google Analytics Opt-out Browser Add-on.
b. Google AdSense and Personalized Ads
We use Google AdSense to display ads on our Site. AdSense uses cookies and other tracking technologies to serve personalized ads based on your browsing behavior across our Site and other websites. You can opt out of personalized ads by adjusting your settings through Google’s Ad Settings.
c. Facebook Pixel
We use Facebook Pixel to track user activity on our Site and help deliver relevant advertising on Facebook. The information collected is anonymized and helps optimize ads for specific audiences. You can manage your ad preferences via Facebook’s Privacy Policy.
d. Google Tags and Other Pixels
We use Google Tag Manager and other tracking pixels to monitor user interactions, including clicks, form submissions, and conversions. These tools help us understand user engagement and optimize our marketing campaigns.
e. accessiBe
We use accessiBe to ensure that our website complies with accessibility standards such as the Americans with Disabilities Act (ADA). accessiBe may collect anonymized data to adjust the accessibility features of our Site. For more information, refer to accessiBe’s Privacy Policy.
4. Cookies and Tracking Technologies
Cookies are small data files placed on your device when you visit our Site. These files help track and store information about your usage of our Site. You can choose to disable cookies through your browser settings; however, doing so may affect the functionality of certain features.
5. Use of Amelia (WordPress Plugin)
We use the Amelia WordPress plugin to facilitate appointment booking. When you request an appointment using Amelia, you will be asked to provide the following details:
- Preferred appointment location
- Desired date and time for the appointment
- First and last name
- Email address
- Phone number
We use this information solely for scheduling and confirming your appointment. Your data is securely stored and used only for appointment-related purposes.
6. Payment Processing and Payment Plans
We offer online payment options through SwipeSimple and payment plans through CareCredit.
a. SwipeSimple Payment Processing
Payments made through SwipeSimple are processed on their secure platform. Modern Primary Healthcare does not store or have access to your payment details. Please review SwipeSimple’s Privacy Policy for more information.
b. CareCredit Payment Plans
For patients opting for financing through CareCredit, personal and financial data is handled directly by CareCredit. Modern Primary Healthcare does not manage this data. Review CareCredit’s Privacy Policy for more details.
c. Disclaimer on Third-Party Payment Services
Modern Primary Healthcare is not responsible for the privacy practices of third-party payment processors. We recommend reviewing their privacy policies before submitting your payment information.
7. Use of WeGlot for Language Translation
We use the WeGlot plugin to offer English and Spanish translations of our website content. WeGlot collects non-personal data like language preferences and IP addresses for localization purposes. Translation accuracy is managed by WeGlot, and Modern Primary Healthcare is not liable for any inaccuracies.
For more information, please refer to WeGlot’s Privacy Policy.
8. Links to Social Media Platforms
Our website contains links to social media platforms, including but not limited to Facebook, Instagram, LinkedIn, YouTube, Twitter/X, Pinterest, and TikTok. When you interact with us on these platforms, your activities are subject to the privacy policies of these third-party platforms.
Modern Primary Healthcare is not responsible for how these platforms handle your information. We encourage you to review their privacy policies.
9. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your information with:
- Service providers to assist with operations (e.g., hosting, customer service).
- Third-party marketing partners to help analyze user behavior.
- Regulatory authorities, if required by law.
10. Data Security
We implement technical and organizational measures to protect your personal information from unauthorized access. However, no method of data transmission over the internet is completely secure, and we cannot guarantee the absolute security of your data.
11. Your Privacy Choices
Opt-out of Marketing Communications: You can unsubscribe from our marketing emails by following the instructions in the email.
Disable Cookies: You can manage your cookie preferences through your browser settings.
Access or Delete Your Data: If you wish to access, update, or request the deletion of your personal data, contact us at [email address].
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices. Any updates will be posted on this page with the revised effective date.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us at:
Modern Primary Healthcare
7821 FM 1960 E. Atascocita, TX 77346
Phone: +1 (832) 966-3376
Email: office@modernprimaryhealthcare.com